You are all set with a well-constructed script and the next step is to choose that perfect video voice over that will put up with your expectation. Taking this decision might sound easy, but it needs flawless and skilful steps to be taken, because you know, voice over can make or break the appeal of the video.
So, here we are with some criteria on choosing the perfect video voice over:-
Know what would work
What information do you want to convey through your video? Direct approach or a lil bit of storytelling? Every audience is different. Know what kind of voice would the audience click to? Young? Joyful? Reliable? Eccentric? A commercial for cookies won’t have the same approach as that of a tech-company.
Determining the target audience
Found a killer voice over artist who can easily connect to the youth? Great! But wait, what if your audience belongs to the age group of 35-60 years? Will the same voice be appealing for them as well? Every branding video has their target audience and you have to understand if the quality and approach of the voice over artist you are choosing is suitable for your audience. If your video caters to all, you probably need a decent, fun and attractive voice.
Voice quality and skill of the voice over artist
If you want a professional brand video, you probably will need to recruit the best voice-over artist. Google provides names of locally based voice over services for your job or you can always get reference from your peers. Most of the voice over artists uses voice over recording software for better modulation and quality. The tone or the quality of the voice plays a crucial role in marketing your video.
The pace of the voice
As per industry standard, for a 60 seconds animated video 130-140 words of voice over text.
You might be in a dilemma sometimes – if the voice over is faster than the video, is that going to be okay? The answer is – it might be. There is no technical anomaly as it totally depends on the type of audience, the message and the artist’s speed. The perfect balance between these three will produce the perfect video for branding.
The accent of the voiceover
Next is accent. You should know your audience very well to decide on what accent you want in your video for it to be effective. Accents have a great effect on the target audience. They establish confidence and trust for the brand.
Gender-based video marketing
We are not being weird, but trust us, if you have a gender-specific target audience, you should think carefully about the voice over artist you are going to choose. Also it depends on the brand. A brand that sells female products will mostly look for a female voice over artist and vice versa. According to a large-scale survey, 52% of respondents find a male voice more impactful while 68% of respondents found female voices more soothing.
Making a video includes similar focus on the quality of audio and visual. Believe it or not, getting the visual done is easier than finding a perfect voice for it to actually work in the market. At the end of the day, it is the product that you are selling, the audience you are targeting and other criterions that decide the success of your video.
