Animated marketing videos have become a trend now. These are the best marketing tools for increasing web traffic and conversion rates. As per statistics, up to 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. They may also opt for second purchase or become your recurring clients or customers and may even recommend your products or services to their friends and family members, as compared to audiences who are not offered an animated marketing video to watch.
But the main challenge lies with marketing videos are having only a few seconds to grab your audience’s attention and convincing them to take the desired action. It becomes a task for you to make sure that the audience is watching your video till the end but with professional animated marketing videos you can easily tell your target audience a compelling story and inspire them to take the desired call-to-action.
Brands across a variety of industries are attempting to solve the mystery of increased conversions. One of the most helpful practices to evoke brand awareness, increase audience engagement, build credibility & skyrocket conversion is through marketing videos!
Let’s discuss a few benefits with which you can create a perfect animated marketing video for your brand.
How can marketing videos increase your conversion rates?
Animated marketing videos with their versatility performs various functions aimed at increasing the conversion rates. Let’s check them out:
Prefer a high-quality video– Now you cannot skip the importance of having a high-quality marketing video. If you are unable to create a high-quality video then you can always take the help of professionals. We at Video Factory can help you through this tiresome process and ensure that your animated explainer videos are high in quality and totally as per your requirements.
Keep it short and simple– Viewer engagement declines as the length of the video increases. Having a short, simple and concise animated marketing video is the key to not just cater but keep your target audience engaged. You must identify the message you want to convey to your audience and evaluate the information that is important for you to provide in the video and accordingly ignore whatever is irrelevant or not required. Also, your message must be conveyed in the first 30 seconds of the video to increase the possibilities of user engagement and achieve the desired percentage of call to action.
Tell a story– You must refrain from creating a video that is just plain and has nothing much to offer to your target audience. Such a video lacks viewer engagement and hence, there is insignificant amount of call to action. Therefore, you must always study your target audience and do some research work and accordingly develop a story that is user engaging and has the capability to connect with the audience. The moment your audience feels connected, they respond to your call to action.
Share as much as possible– Creating an animated video is a task and so can be the marketing of the video. Also, what is the point of having an explainer video when you are unable to use it for marketing your products and services. You would not want to spend your time and hard-earned money on an animated video and just let it go like that. You must share your video on social media, YouTube, your website, play store and so on to ensure as many calls to action as possible. The more your video gets viewed, the higher shall be the response to your call to action.
Include a strong call to action– You cannot just go on with the video and ignore the need to include a strong call to action. Viewers are not going to provide a response to your call to action unless and until you are not including your desired call to action. So, always conclude the video with your call to action and generate more responses for your brand.
Parting Words
Want to increase the number of leads and conversions for your company? If yes, by now you know what’s the perfect answer! And, if you haven’t already included animated marketing videos in your video marketing strategy, then contemplate no more & just go ahead with!
Audiences loves & trust videos, even if they aren’t aware of it & this alone increases the maximum sales & conversion. Contact us for our creative expertise today & let’s have a 30-min strategy call to decide on your marketing videos! You have the info, now It is all in your hands!
