Ever found yourself researching a product or service? You’re lucky, there’s a video for everything! A video is an instrument through which businesses can share their story more engagingly. Human beings, mostly, are visual learners and 90% of the information conveyed to the brain is visual. This is the main reason for the shift towards video marketing.
Let’s get into a quick “Did You Know” game!
- 96% of people have watched an explainer video to learn more about a product or service.
- 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
- 84% of video marketers say video has helped them generate leads. (Up 1% from last year)
- 91% of marketers feel video is more important for brands in light of the coronavirus pandemic.
Mind boggling! Right? People of this generation live with FOMO (Fear Of Missing Out) & video contents have proven to be one of the elements of FOMO. Now you get the high-shift trend towards video marketing?
Now what is an animated explainer video?
Animated explainer videos are short, simple, engaging, and meaningful videos that help clarify complex ideas in less than 2 minutes. These videos are set to describe the products & services of your company, keeping in mind your amazing target audience. A great solution to the solution providers, isn’t it?
Explainer videos are typically hosted on landing pages or featured on the homepage of a company’s website. Some even leverage these videos to promote their product or service on Facebook or other social media platforms. In short – With the help of explainer videos, you can boost your company’s Brand Awareness, Conversion Rates, Generate those important leads & reduce your bounce rate. An amazing all-in-one, high-quality tool.
What does a good explainer video contain?
Sure, explainer videos are a powerful and successful marketing tool for any business, especially if they are posted online. But what does a good an animated video contain? Here’s a quick overview of common things that makes an explainer video great:
- Short in length: Explainer videos are typically 3 minutes long but shorter the better! What makes explainer videos amazing is amplifying the level complexity in a short span of time.
- Problem-solver: The main focus of explainer videos are to address specific problems of the target audience all while explaining their products or services, hence providing solutions in an engaging manner.
- Brand & Audience alignment: The best part of animated explainer videos – reflecting the style & tone of the brand as well as the audience targeted.
- High-quality: Here we’re not just talking about the video quality but the overall content quality of explainer video as well in order to be effective.
- Strong call to action (CTA): Great videos are those that clearly express what the targeted audience should do after watching.
So how do these videos maintain their short length, high quality, problem-solver quality? Simple, they follow this similar structure:
- What: What’s my audiences’ problems?
- How: How can my products/services solve their problem?
- Why: Why should the audience choose my company?
Often in the process, we tend to overlook the why part, hence demolishing effective communication. To effectively explain the why, you need to establish your target audience through video marketing strategy & present the statement uniquely to resonate with the intended audience.
What type of explainer videos should your business use?
In order to have a great animated explainer video, you first need to elect the type of videos are required.
Animated Explainer Video
2D Animation Video
3D Animation Video
Motion Graphics Video
App Explainer Video
Live-action Explainer Video
Business Explainer Video
Whiteboard Animation Video
Parting Words
Explainer videos require a great deal of coordination, talent, and expertise to turn over a leaf. Starting right at the script level, make sure to nail down your structure following the five key elements that all great explainer videos have in common. From there it’s all about aligning tone & concept which fits best with your companies’ mission, product & services.
Personal Tip: Hire an animated explainer video company that can guarantee the best quality required. They’ll have the knowledge and experience to deliver exactly what you’re looking for.
We can assist you if you require more resources or assistance in creating your own video. Contact one of our creative expertise today to see how Video Factory can assist you with all of your explainer video needs.
