Have a doubt about anything? Just Google it, our answers nowadays. The result is, we get tons of pages with words, words and more words. After few days when someone asks us the same thing we say let me think and we search again. Why so? It is because our brains are wired for motion and overloading with letters and numbers has a very low value. With Google providing the option of searching for videos with relevant keywords, one can always drive good organic traffic.
Now, that your video is ready and you have uploaded on YouTube for organic traffic, here are the few tips for video marketing:-
#1. Have your video on your landing page
We all know having a video which has good motion to inform and entertain is helpful in engaging users for keeping them on the landing page and spend time. Since, the ultimate purpose of landing page is to convert users, so an explainer video with complete details about your offering can help to convert better.
#2. Video a part of your e-mail signature
Use this video in all your communication and ask your team to do the same. With video becoming a part of your signature, expect more relevant views on your video as maximum of emails from team members would be oriented towards your target group.
#3. Social Media Promotions
It is obvious to promote your videos on your owned social media pages and fan base. One should keep in mind to use the same for YouTube promotions where in you can share the video after uploading it and updating its title and description with relevant keywords. Ask your team mates to update the status of their social media handles with this video and post it across some groups which are relevant to your offering. Use the same tactics for Twitter, Instagram, Facebook. One can also give a try at Slideshare, which also has video promotion through which you can take screenshots and make a presentation.
#4. Social Bookmarking Sites
Social Bookmarking websites have a huge potential to drive traffic to your website from relevant audience. Some of which you should try are Slashdot.org, folkd.com, reddit.com, identi.ca and dig.com. If your video is relevant to users and has good engaging capability, it will take no time for your video to go viral.
#5.Blog and Newsletter
It is important to showcase your capabilities to both the users, one who is visiting our website and the other who are in our target group. Use the video for promotion on your blog and newsletter which you plan to send out. You can also add some goodies if some of your influencers share these videos on their personal blogs and generate a fixed number of views for them.
One of the major things you must keep in mind is to have a clear call of action button on places whenever you are doing video marketing. A user needs to be clear what exactly he is supposed to do when he has posted a video. In case, you are struggling to get your first video, just reach out to us and we will do the rest.
