You’ve undoubtedly heard of explainer videos before, and you’ve probably watched at least one! They’ve grown in popularity in recent years. But do you understand what an explainer video is?
Animated explainer videos are short, simple, engaging, and meaningful videos that help clarify complex ideas in less than 2 minutes. These videos are set to describe the products & services of your company, keeping in mind your amazing target audience. A great solution to the solution providers, isn’t it?
Explainer videos are typically hosted on landing pages or featured on the homepage of a company’s website. Some even leverage these videos to promote their product or service on Facebook or other social media platforms. In short – With the help of explainer videos, you can boost your company’s Brand Awareness, Conversion Rates, Generate those important leads & reduce your bounce rate. An amazing all-in-one, high-quality tool.
Explainer videos can be a great companion for all stages of a buyer’s journey. Digital strategists see it as a part of content marketing initiatives which can help all stakeholders of the organization. Videos now are used for all kinds of needs such as about us, how to do it, webinars, product explanation or training or customer testimonial.
So, what are the points you must keep in mind when you are working on your next explainer video?
#1. A well written script
Half of your battle is won if you have an engaging script as per your explainer video’s objective and target group. It will be great if you find answers to questions like:-
- a) What is your product/solution quick pitch?
- b) Who is your target group?
- c) What problem are you solving?
- d) What type of video you want to create- humorous, professional, conversational, etc.
- e) Do you have a defined call to action? If yes, what is that?
Once you find answers to these questions then the script will be in sync to your objectives and the number of redo will be reduced.
#2. Don’t make a lengthy video
We advise you to keep the explainer video to be short and crisp. It is important to understand the attention span reduces with rise in duration. We should focus on having 150 words per minute and accordingly plan our script. The shorter we create the video, chances of people remembering us will be higher.
The whole essence should be made clear to the user within 30 seconds of the video.
#3. Talk about benefits and not features
It is important to educate your customers about the benefits of the products and how it can contribute to improving their lives. Instead of talking about the product’s features we recommend explaining the benefits of your offering with examples and realistic situations through the explainer video.
For example: if you are selling a mobile phone with 100GB of data storage. It would be great if you can have plenty of space to store more than thousands of photos and videos of your loved ones.
#4. Have a professional voice over
A poor audio can ruin the experience of a video in minutes. It is important to keep in mind your target audience while deciding who will give the voice over for your explainer video. If you have a target market with opposite demographics, we recommend investing time and having separate voice over with different tone and language.
#5. Plan for Launch
Preparing a video is 80% of your work. For the rest of the 20%,you need to identify ways to reach out to your target users in huge numbers. The steps you must take are:-
- Find a video host
- Integrate on your website
- Draft a marketing plan
Parting Words
Explainer videos require a great deal of coordination, talent, and expertise to turn over a leaf. Starting right at the script level, make sure to nail down your structure following the five key elements that all great explainer videos have in common. From there it’s all about aligning tone & concept which fits best with your companies’ mission, product & services.
Personal Tip: Hire an animated explainer video company that can guarantee the best quality required. They’ll have the knowledge and experience to deliver exactly what you’re looking for.
We can assist you if you require more resources or assistance in creating your own video. Contact one of our creative expertise today to see how Video Factory can assist you with all of your explainer video needs.
