With video becoming one of the most preferred mediums of communication, corporate training video is considered a workplace staple. Training videos not only convey your messages loud and clear, but deliver business-critical information effectively, while saving you time, money and resources.
In this constantly evolving landscape of hiring and retaining the best talent; having a well-defined Training & Development program for your employees can help you expand their knowledge base, interest in the organization, and eventually enhance their skills.
About a decade ago, training programs were characterized by charts, conferences, seminars, models, PPT’s and presentations. Today with technology being deemed as the master of innovations, 100’s of corporations have switched to training videos more for visually enriched, fun, virtually educative and motion-intensive forms of content. Training videos are expected to boost employee satisfaction, interest, and morale.
However, creating effective training videos entails more than just having a topic and hitting the record button! You must first understand why and how to properly execute them.
Here are 7 reasons why you should be using corporate training videos and how it can set you apart from others in the industry.
7 reasons why your organization should use corporate Training Videos
1. Audience Engagement
With attractive visual stimulation training videos explain concepts in a simple and easy to understand manner people are 75% more likely to watch a video instead of reading documents, emails or articles. With different styles of animations starting from 2D to 3D characters or live animation, the scope is limitless.
In this way, training videos can be used in demonstrating the products, services, onboarding process or SOP of a company as well as illustrating the roles of the employees and so on.
2. Cost-Effective
In business time is money, and you would inevitably want to save on both. Investing in a corporate training video requires no additional infrastructural set-up or designated training manpower. Besides, a one-time investment in these videos can help you repurpose the same content over the years with minor upgrades. The end result being your employees feel more valued and learn new things at their own comfort and pace.
3. Easy customization
Training videos can be easily twisted, pounded or bent into the shape which completely suits the requirements of your organization and does not only reflect the ideology but preach them at the same time.
4.Training videos are Scalable
With proper video hosting site, it’s easy to track the employees training progress. You can easily assess if your employees have watched the video and whether or not it has been viewed all the way through! Pretty amazing?
5. Easy Onboarding
Training videos are more self-inducing than imposing, as compared to traditional training these are richer in terms of content pictorial and audio-video representation. It’s more simplified, engaging, and prompts employees to extend access towards learning something new.
6. Break the complex idea!
Training videos are incredibly easy to control. You can easily pause or play the video, move forward or backward or replay the video at any point in time. It can be accessed anywhere and with a vast pool of information covered in a few minutes, your employees can easily absorb the knowledge and reflect on it. If you are trying to explain a pool of data to the team, the use of infographics in training video captures attention, in turn, fosters better retention.
Hence, it makes the tough part easy for you!
7. Speak to your employees
Yes! Videos speak to your employees in a smart and effective way. Training videos are used by businesses all around the world in order to communicate the goal and vision. So, it’s more of you speaking to your employees rather than just ‘a video’ doing that. Makes sense?
The message, if communicated in the right way can make your company more attractive to potential new recruits who seek to improve their skills and the opportunities associated with those skills.
Hope with this you know the importance of using videos for training your employees- both new and experienced and now you’re probably excited to get started on creating your own.
8. Animated training videos remote-friendly
With animated training videos, you don’t have to stress out for your employees or even the video production company’s teams safety in order to get an effective training videos! If your videos are animated, it’s safer for the team involved to work from home & be ready for your organization’s training videos.
Parting Words
Training your employees entails more than just delivering them lectures; it also entails motivating and engaging them.
This can be tricky in a remote workplace environment when you can’t see who is paying attention and who is having difficulty understanding. Fortunately, business training videos may be extremely useful in these situations.
It’s simple, succinct, and amusing nature enables you to easily instruct, motivate, and involve your workforce. This improves understanding of the subject matter and, as a result, the performance of your remote employees.
