Marketing videos can be really effective for your brand if you use it at the right time & the right place. No matter whichever industry you’re in, understanding your audience & marketing your brand effectively in the era of COVID-19 is no simple task. In a world where the well-known working methodology of businesses and […]
With video becoming one of the most preferred mediums of communication, corporate training video is considered a workplace staple. Training videos not only convey your messages loud and clear, but deliver business-critical information effectively, while saving you time, money and resources. In this constantly evolving landscape of hiring and retaining the best talent; having a […]
Animated videos are no doubt becoming the most powerful tool for your marketing campaigns! Who doesn’t want their products or services to be explained in a matter of seconds with fun & engaging elements mixed all together? Definitely us… Unfortunately, their advantages are often misunderstood, neglected, or undervalued. Being aware of what they can bring […]
You have a great looking website and want your prospects to check it, right? Well there are plenty of ways you can boost organic site traffic at no cost except your time: Optimise for your persona, not search engines – The first and foremost thing you should do is write your buyer personas so you […]
You are all set with a well-constructed script and the next step is to choose that perfect video voice over that will put up with your expectation. Taking this decision might sound easy, but it needs flawless and skilful steps to be taken, because you know, voice over can make or break the appeal of […]
When we talk about today’s most popular social media websites, we often miss out on YouTube in favour of sites like Facebook and Twitter. Let us tell you, YouTube has got a lot going for it. Although Facebook is considered to be the largest social networking site, YouTube has got the second largest reach after […]
Imagine a business proposition where you were to invest once and reap the benefits from it year after year. What if we were to tell you that with one explainer video you can re-purpose your businesses needs and objectives in 5 different ways? Sounds unbelievable right? Well, with the booming growth of business explainer videos, […]
Videos today are being consumed in all mediums extensively. Be it a one-to-one chat on WhatsApp or a post being shared by users on Facebook/LinkedIn/Twitter. The video economy has given rise to a number of YouTubers and Facebook Video Publishers who work day and night to generate engagement and income out of it. Whether it […]
7 Video Trends You Must Watch Out For in 2018! Wish you a very Happy New Year! With 2018, officially arriving Marketing Managers, Brand Managers, CXOs across the globe is busy working out the marketing strategy for their product or brand. With trends like Digital Advertising spends outcasting the traditional advertising spends, each one of […]
Vanity Metrics is defined as figures which are related to registered users, downloads, and raw page views. In terms of video marketing it is number of views, number of downloads. We have often seen marketers tallying this up and calling it a day but these can easily be manipulated. So, what happens to the real […]